1) Eco-Centrics who are willing to change their behavior and demonstrate a commitment to using environmentally friendly products, and
2) Eco-Chic consumers, who are more interested in trends, and failing to follow through with their purchases.
There’s also the issue of time contraints and ability to find “green” products, but I find that this is becoming less a problem. Even in grocery stores, it’s easy now to find recycled paper napkins and paper towels at prices that are becoming more affordable. That seems like a no-brainer.
It’s always good to research your purchases, but even better to avoid making them in the first place. When you do need to buy, here are some places to start:
Goodguide - ratings of natural, green and healthy products
Skindeep - cosmetics safety reviews and database
Climate Counts - vote for responsible companies with your dollars
Caring Consumer - find cruelty-free companies and products
And here's another question for you: Is one member of your household more eco-centric than others? How do you reconcile that when making purchases?
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